JELLY BEANS Group Builds a Flexible Internal Extension System with CIRCLE, Without Relying on Office-Wide Paging

After an office move, JELLY BEANS Group introduced CIRCLE to create a more flexible internal phone system using extensions, mobile app calling, and call transfers.

Women’s Footwear Brand E-Commerce & Retail Office Relocation Internal Extensions Mobile App Calling Call Transfers

From Office-Wide Paging to Direct Internal Extensions

After the office move, JELLY BEANS Group introduced CIRCLE as its new internal extension system, replacing the previous method of calling staff through office-wide announcements.

App-Based Calling Without Personal Mobile Phones

By using the CIRCLE mobile app, employees can handle internal communication and phone calls without using their personal mobile numbers.

A Phone Environment That Supports Group Expansion

CIRCLE supports internal extensions, external call transfers, mobile app calling, and desk phones. This gave JELLY BEANS Group a phone environment that can continue supporting internal communication as its subsidiaries grow.


CIRCLE Case Study Interview

JELLY BEANS Group Co., Ltd.

Formerly Amagasa Co., Ltd.

Challenges Before Implementation

・Before relocating its head office, the company used an 8-floor building that also served as a warehouse. Phone calls were transferred by using office-wide announcements.

・Because employees were not assigned individual mobile phones, each incoming call required an announcement such as “There is a call for Mr./Ms. ○○ on the ○th floor” across the entire building.

・After the office relocation, the company could no longer use the previous office-wide paging system, so it needed a new internal communication and extension system.

Improvements After Implementation

・By introducing CIRCLE as its new internal extension system, employees can now communicate with each other more smoothly.

・By using the mobile app, employees can handle internal communication and phone calls without relying on personal mobile numbers.

・In addition to internal extensions, JELLY BEANS Group also uses CIRCLE for external call transfers. By combining CIRCLE with desk phones, the company created a more flexible phone setup for office call handling.

Service(s) Used:

A Non-Leather Women’s Footwear Brand Operating Across E-Commerce and Retail

Please tell us about your business.

JELLY BEANS Group Co., Ltd. operates the original shoe brand “JELLY BEANS.” Centered on non-leather women’s shoes, the brand offers designs for a wide range of occasions, from work and weekends to parties.

The company also uses modern retail strategies such as personalization, data analysis, predictive modeling, and omnichannel initiatives across e-commerce and retail. Through these efforts, it provides practical items suited to the lifestyles of modern women.

From Paging-Based Call Transfers to a New Internal Extension System

What challenges did you have before implementation, and how did things change after introducing CIRCLE?

Before relocating the head office, we used an 8-floor building that also served as a warehouse, and employees were not assigned individual mobile phones. When a phone call came in, we used office-wide announcements to call the person in charge, such as “There is a call for Mr./Ms. ○○ on the 3rd floor.”

However, after the office relocation, we could no longer operate that kind of paging system. We therefore introduced CIRCLE as a new internal communication and extension system, creating an environment where employees can communicate with each other and transfer calls more smoothly.

Phone Operations Combining Extensions, External Call Transfers, and Mobile App Use

How do you use CIRCLE?

We use CIRCLE not only for internal communication through extensions, but also for transferring external calls.

The feature we use most is the mobile app, which can be used simply by downloading the app. Since employees can handle calls without using personal mobile phones, there is no need to assign a mobile phone to each employee.

We also receive many calls at the office, so we use CIRCLE together with desk phones and switch between them flexibly depending on the work being done and where people are working.

A Communication System Built for Future Group Expansion

Please tell us about your future outlook.

As the number of subsidiaries continues to grow, we believe internal communication will become even more important.

By using CIRCLE as an internal communication tool, we want to make communication across the entire group smoother and build a system that can support future expansion across locations and the organization as a whole.

Name: JELLY BEANS Group Co., Ltd.
Website: https://www.jelly-beans-group.co.jp/
Implemented Service(s): CIRCLE Softphone, Circle Mobile

See How CIRCLE Fits Your Current System

CIRCLE is designed to fit around your existing operations, helping improve call routing, staff connectivity, and client communication without forcing a full rebuild from day one.